The women at Blended Learning Team asked me to develop a website based on a design they had already established. However, once I got to work on the development, they realized the design did not "feel right" nor effectively convey their messages. So, I asked them a series of questions about what their business does, who their target market is, and what their goals are. I was surprised to hear the answers and realized that indeed their design did not match their vision.

They agreed to allow me to re-design the website in such a way as to visually express their vision. The new design was fresh, energized, and I took it a step further by writing taglines and short phrases which were used strategically throughout the site to give the audience an immediate sense of what the company is about.

In addition to the website I designed a custom Twitter page and and a PowerPoint template.